Key members of the leadership team include:
Robert Krell, President. Beginning his career as an educational writer for the Research Foundation of the State University of NY at Stony Brook, Robert then went on to senior-level positions at major US healthcare marketing communications agencies and was a key creative leader on the US launch of ZOCOR. Since founding Krell Advertising, Inc. and Krell Clinical Communications, LLC, Robert and his communication companies have developed salient materials for healthcare stakeholder audiences including researchers, physicians, and patients. Now, with VECTER, Robert is exercising his passion for plain-language communication that benefits both study participants and sponsors.
Eileen Foley, Creative Director, Design. Eileen is an accomplished designer and art director. Her background includes design and creative direction for print, online, multimedia, and most recently, informed consent documents. After graduating from Syracuse University with a BA in Editorial Design, Eileen worked with the renowned Reba Sochis and Lou Dorfsman, where she honed her ability to engage readers with proven design elements and effectively communicate the intended message. She is enthusiastic about working in a cooperative team environment to solve difficult communication problems and believes that graphics must follow an aesthetic line that is directly related to helping the reader clearly and effortlessly understand the material. Her aim in designing VECTER informed consent documents is to merge text, visuals, and layout into a single unit that efficiently informs readers about the study.
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